After a storm, your insurance company sends an adjuster to your property. They walk around, take notes, maybe take some photos, and generate a damage estimate. That estimate becomes the basis of your claim payout.
Here's what most property managers don't realize: that adjuster works for your insurance company, not for you. Their job is to assess your damage accurately — but "accurately" according to their employer's interests.
A public adjuster, by contrast, works exclusively for the policyholder. They're licensed professionals you hire to represent your interests and negotiate your claim. The difference in outcomes can be significant.
How Insurance Adjusters Work
Insurance adjusters come in three types:
- Staff adjusters — salaried employees of your insurance company. Full-time, employer loyalty is clear.
- Independent adjusters — contracted by insurance companies during high-volume events like major hurricanes. They're paid per claim, so speed matters more than thoroughness.
- Catastrophe adjusters — brought in from out of state after major events. They're often unfamiliar with local construction costs and may underestimate Florida-specific repair pricing.
None of these adjusters are working against you — but none of them are working for you either. They're assessing damage based on their company's guidelines, software, and claim handling procedures.
What a Public Adjuster Does Differently
A licensed public adjuster (PA) is hired directly by you. They conduct their own independent inspection, prepare their own damage estimate, and negotiate with the insurance company on your behalf.
PAs typically charge 5–15% of the final claim settlement as their fee. In Florida, the fee is capped at 20% for new claims and 15% for reopened or supplemental claims.
The key question is whether their involvement results in a large enough settlement increase to justify the fee — and in many cases for storm-damaged properties, it does.
INSURANCE ADJUSTER
- → Employed by or contracted to your insurer
- → Uses insurer's pricing software (Xactimate)
- → One visit, limited re-inspection
- → No fee to you
- → Estimate may miss hidden damage
PUBLIC ADJUSTER
- → Works exclusively for you
- → Independent damage assessment
- → Negotiates on your behalf
- → Fee: 5–15% of settlement
- → Thorough inspection, supplements filed
When It Makes Sense to Hire a Public Adjuster
A PA isn't always necessary. For a small, straightforward claim — a broken window, minor roof damage — you can probably handle it yourself. But for larger or more complex claims, the math often works in your favor.
Consider hiring a public adjuster when:
- Your initial estimate feels significantly lower than what contractor quotes show
- The claim involves structural damage, mold, or water intrusion that requires expert identification
- Your claim was denied or partially denied and you want to dispute it
- You have multiple units or properties affected and need professional claim management
- You're dealing with a catastrophe adjuster who came from out of state
Florida-specific warning: After major hurricanes, unlicensed "storm chasers" pose as public adjusters. Always verify a PA's license at the Florida Department of Financial Services website before signing any agreement. Licensed Florida PAs have a valid license number you can look up in seconds.
The Documentation Advantage
Whether you hire a PA or handle the claim yourself, the single biggest factor in your payout is documentation quality. Public adjusters are skilled at building comprehensive claims packages — but you can do much of this work yourself before they ever show up.
That means timestamped photos of every damaged area, written notes with measurements, contractor quotes obtained early, and a clear timeline of when damage occurred and what you did in response.
Pro tip: If you're managing multiple properties and track claims in LossHQ, you already have most of what a PA needs: documented damage notes, photos tied to specific claims, and a clear status timeline. This documentation package makes their job easier and your claim stronger — regardless of who negotiates.
The Bottom Line
Your insurance company's adjuster is not your enemy, but they're not your advocate either. For small claims, skip the PA and save the fee. For anything significant — especially multi-unit storm damage in Florida — a public adjuster often recovers more than enough to cover their fee and then some.
The best thing you can do in either case is show up with bulletproof documentation. Adjusters on both sides work from what's in front of them. Give them the full picture and you'll get a better outcome.
Track Every Claim. Document Everything.
LossHQ keeps your photos, notes, and claim status organized so you're ready for any adjuster — public or insurance company.
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